Over half (52%) of candidates declined job affords resulting from damaging experiences in the course of the hiring course of.Moreover, 53% have had at the least one damaging hiring expertise previously 12 months. These figures paint a stark image but emphasize how essential it’s to maintain candidates engaged in the course of the hiring course of.
Maintaining candidates engaged and making a constructive hiring expertise is essential to how they view your group. It additionally performs an important function in constructing and sustaining your model’s picture. In any case, the very last thing you’d need is for a candidate to depart a damaging evaluate of your group, isn’t it?
If you happen to’re coping with the problem of preserving your potential hires engaged via the hiring course of, this information lists seven methods in which you’ll be able to resolve this.
Key Highlights
- Candidate engagement refers back to the technique of constructing robust relationships with potential hires to maintain them engaged via each step of the hiring course of.
- Candidate engagement will help enhance the standard of hires, construct and keep your model’s fame, and proceed to draw high-quality expertise sooner or later.
- Step one towards enhancing your candidate engagement charges is with customized and well timed communication.
- Collect suggestions from candidates on the hiring course of simply as you’d supply them the identical on their expertise and profiles.
Why is Candidate Engagement Necessary?
Model picture, because the introduction talked about, is essential in at the moment’s panorama. With data simply accessible on each attainable medium – LinkedIn, Certainly, GlassDoor, Twitter, Instagram, and a lot extra, candidates can discover out all they should learn about a company in only a few clicks.
This, together with the necessity to make sure that you safe the perfect expertise on the market to construct your group, makes it important to maintain candidates engaged via the hiring course of. In actual fact, 7 out of 10 people who acknowledged having an distinctive candidate expertise report being very proud of their jobs. Clearly, then, the standard of the hiring course of additionally has a direct correlation with worker retention.
The advantages are clear. A constructive candidate expertise performs a significant function in each a part of an worker’s journey along with your group and advantages the enterprise itself.
7 Methods to Enhance Candidate Expertise
Listed here are seven of the simplest methods to create an interesting and constructive picture of your model and guarantee constant communication.
Make Candidates Need to Work For Your Firm
A number of expertise acquisition professionals maintain one key opinion concerning the hiring course of at the moment – hiring is more and more changing into about advertising your online business to potential candidates.
Constructing a constructive model picture then turns into essential to hiring the perfect expertise. A couple of methods to handle this embody:
- Use social media channels and your recruitment web page to point out candidates what your group is about.
- Use applied sciences like Digital Actuality to point out candidates the place they’ll be working.
- Spotlight worker expertise on social media channels.
- Use your job descriptions to focus on the advantages of your group’s tradition.
Professional Tip: Use your Careers Web page for extra than simply itemizing vacancies. Spotlight your organization’s tradition, the workforce, present how accessible the management is, and what a day at work in your group seems like.
Talk Constantly
Constant communication is one other key side that may assist preserve candidates engaged. Consider this like all relationship in your life: the extra you talk, the extra engaged you might be. One easy manner to do that is to ship affirmation emails.
- Have you ever acquired a candidate’s software? Ship them a affirmation e mail.
- Have they moved on to the subsequent spherical of the screening course of? Ship them a affirmation e mail.
- Are you now not transferring ahead with their software? Talk with them.
And this course of doesn’t need to be time-consuming both. You should utilize Oorwin’s Applicant Monitoring System (ATS) to ship candidates automated emails in bulk. The secret’s to make sure that you keep up a correspondence, and this goes a great distance in sustaining a constructive model picture.
Make Your Hiring Timelines Clear
35% of candidates discover prolonged purposes irritating. Consider the expertise organizations miss out on in such conditions when frustrations like these result in excessive software abandonment charges.
Making your hiring timelines clear from the very starting helps construct a way of belief and retains candidates engaged via the hiring course of, particularly since they know what to anticipate and when. Whilst you don’t have to provide them exact dates, you possibly can all the time give them a time-frame (akin to per week or two) by which period they need to know whether or not they’d have a suggestion in hand or not.
Professional Tip: Making a timeline of your candidate journey will be a good way to streamline the hiring course of. It helps construct a framework for a way it’s best to talk along with your candidates, and when, and ensures that you just preserve them engaged until the final step of the method.
Make Use of a Content material-Pushed Engagement Technique
A content-driven engagement technique includes sharing key items of content material with candidates to maintain them engaged via the hiring course of. These may embody blogs, movies, newsletters, reels, or different social media posts that educate them about your group and get them excited concerning the alternative to work with you.
Sharing such content material additionally helps filter out candidates who is probably not a superb match on your group because it helps paint an image of your group, the work it does, and its tradition.
With Oorwin’s superior Contact Administration Characteristic, you possibly can seamlessly have interaction with candidates at each step of the hiring course of and use it to ship key brand-related content material.
Make Candidate Assessments Thrilling
Sure roles require assessing a candidate’s expertise via an project, however as a lot as this can be a necessity, it doesn’t need to be a painful expertise. Discovering methods to make assignments enjoyable will help construct engagement and enhance the standard of the submissions as effectively. Moreover, it can be a good way to extend the period of time candidates spend in your web site (consider the search engine optimization advantages of this.)
PwC, a well known consulting agency, made use of a enterprise simulation recreation referred to as “Multipoly” in its evaluation course of. The consequence? Job seekers who’d spent a mean of 10 minutes on their web site ended up spending a mean of 90 minutes as an alternative.
Make Use of AI
Leveraging AI in your hiring course of is a no brainer at the moment. AI instruments will be remarkably efficient in streamlining and automating a number of elements of the expertise acquisition course of. A chatbot, for instance, will help reply candidates’ questions on your group. Integrating one into your web site will help candidates collect extra data, giving them an edge of their interviews since they’d higher perceive what your organization does.
Equally, utilizing an AI-powered ATS can automate the method of managing resumes throughout a number of sources, finding certified candidates, and a lot extra.
With Oorwin, you possibly can seamlessly combine the instruments in your present tech stack utilizing e mail and browser plugins and different integrations like ChatGPT. You should utilize AI to boost your recruitment technique for candidate scoring, looking out, producing matching solutions, gaining job insights, and matching profiles.
At all times Collect Suggestions
Whereas suggestions was historically seen as a one-way road, with organizations sometimes providing candidates a evaluate of what they’ll do higher, it’s simply as essential that organizations themselves collect suggestions on how they’ll enhance the hiring course of.
For starters, this can be a good way of telling candidates that you just care about extra than simply your organization and its wants. Moreover, making significant modifications to your hiring course of can additional assist construct your model’s picture and fame sooner or later, supplying you with a greater probability of hiring the perfect expertise.
Enhance Candidate Engagement with Oorwin
Candidate engagement and a seamless and well timed hiring course of are essential to hiring the perfect expertise on your group. Oorwin’s digital onboarding streamlines the method utilizing instruments like digital signatures and e-forms and affords a personalised onboarding expertise for brand new staff.
Oorwin’s complete suite automates onboarding, assigns duties to new staff, and tracks their progress, all of which contribute to creating staff really feel engaged and valued. Expertise acquisition can appear difficult, but it surely doesn’t need to be when you have the proper device at your disposal. Join a demo at the moment to see the way it can remodel your hiring course of first-hand.
