Over half (52%) of candidates declined job presents attributable to unfavorable experiences throughout the hiring course of.Moreover, 53% have had at the very least one unfavorable hiring expertise up to now 12 months. These figures paint a stark image but emphasize how essential it’s to maintain candidates engaged throughout the hiring course of.
Conserving candidates engaged and making a optimistic hiring expertise is crucial to how they view your group. It additionally performs an important position in constructing and sustaining your model’s picture. In any case, the very last thing you’d need is for a candidate to go away a unfavorable evaluate of your group, isn’t it?
In the event you’re coping with the problem of protecting your potential hires engaged by way of the hiring course of, this information lists seven methods in which you’ll remedy this.
Key Highlights
- Candidate engagement refers back to the technique of constructing robust relationships with potential hires to maintain them engaged by way of each step of the hiring course of.
- Candidate engagement may also help enhance the standard of hires, construct and preserve your model’s fame, and proceed to draw high-quality expertise sooner or later.
- Step one towards bettering your candidate engagement charges is with personalised and well timed communication.
- Collect suggestions from candidates on the hiring course of simply as you’d supply them the identical on their abilities and profiles.
Why is Candidate Engagement Necessary?
Model picture, because the introduction talked about, is crucial in at the moment’s panorama. With info simply accessible on each attainable medium – LinkedIn, Certainly, GlassDoor, Twitter, Instagram, and a lot extra, candidates can discover out all they should learn about a company in just some clicks.
This, together with the necessity to make sure that you safe one of the best expertise on the market to construct your group, makes it important to maintain candidates engaged by way of the hiring course of. In actual fact, 7 out of 10 people who acknowledged having an distinctive candidate expertise report being very proud of their jobs. Clearly, then, the standard of the hiring course of additionally has a direct correlation with worker retention.
The advantages are clear. A optimistic candidate expertise performs a serious position in each a part of an worker’s journey together with your group and advantages the enterprise itself.
7 Methods to Enhance Candidate Expertise
Listed here are seven of the simplest methods to create an interesting and optimistic picture of your model and guarantee constant communication.
Make Candidates Need to Work For Your Firm
A number of expertise acquisition professionals maintain one key opinion in regards to the hiring course of at the moment – hiring is more and more turning into about advertising and marketing your small business to potential candidates.
Constructing a optimistic model picture then turns into crucial to hiring one of the best expertise. A number of methods to handle this embrace:
- Use social media channels and your recruitment web page to indicate candidates what your group is about.
- Use applied sciences like Digital Actuality to indicate candidates the place they’ll be working.
- Spotlight worker expertise on social media channels.
- Use your job descriptions to spotlight the advantages of your group’s tradition.
Professional Tip: Use your Careers Web page for extra than simply itemizing vacancies. Spotlight your organization’s tradition, the crew, present how accessible the management is, and what a day at work in your group appears to be like like.
Talk Persistently
Constant communication is one other key facet that may assist hold candidates engaged. Consider this like every relationship in your life: the extra you talk, the extra engaged you might be. One easy manner to do that is to ship affirmation emails.
- Have you ever obtained a candidate’s software? Ship them a affirmation e mail.
- Have they moved on to the following spherical of the screening course of? Ship them a affirmation e mail.
- Are you now not transferring ahead with their software? Talk with them.
And this course of doesn’t need to be time-consuming both. You need to use Oorwin’s Applicant Monitoring System (ATS) to ship candidates automated emails in bulk. The hot button is to make sure that you communicate, and this goes a good distance in sustaining a optimistic model picture.
Make Your Hiring Timelines Clear
35% of candidates discover prolonged purposes irritating. Consider the expertise organizations miss out on in such conditions when frustrations like these result in excessive software abandonment charges.
Making your hiring timelines clear from the very starting helps construct a way of belief and retains candidates engaged by way of the hiring course of, particularly since they know what to anticipate and when. When you don’t have to provide them exact dates, you possibly can all the time give them a time-frame (akin to per week or two) by which era they need to know whether or not they’d have a suggestion in hand or not.
Professional Tip: Making a timeline of your candidate journey may be a good way to streamline the hiring course of. It helps construct a framework for the way it’s best to talk together with your candidates, and when, and ensures that you just hold them engaged until the final step of the method.
Make Use of a Content material-Pushed Engagement Technique
A content-driven engagement technique includes sharing key items of content material with candidates to maintain them engaged by way of the hiring course of. These may embrace blogs, movies, newsletters, reels, or different social media posts that educate them about your group and get them excited in regards to the alternative to work with you.
Sharing such content material additionally helps filter out candidates who might not be match on your group because it helps paint an image of your group, the work it does, and its tradition.
With Oorwin’s superior Contact Administration Characteristic, you possibly can seamlessly interact with candidates at each step of the hiring course of and use it to ship key brand-related content material.
Make Candidate Assessments Thrilling
Sure roles require assessing a candidate’s abilities by way of an task, however as a lot as this can be a necessity, it doesn’t need to be a painful expertise. Discovering methods to make assignments enjoyable may also help construct engagement and enhance the standard of the submissions as effectively. Moreover, it can be a good way to extend the period of time candidates spend in your web site (consider the website positioning advantages of this.)
PwC, a well known consulting agency, made use of a enterprise simulation sport referred to as “Multipoly” in its evaluation course of. The outcome? Job seekers who’d spent a median of 10 minutes on their web site ended up spending a median of 90 minutes as an alternative.
Make Use of AI
Leveraging AI in your hiring course of is a no brainer at the moment. AI instruments may be remarkably efficient in streamlining and automating a number of elements of the expertise acquisition course of. A chatbot, for instance, may also help reply candidates’ questions on your group. Integrating one into your web site may also help candidates collect extra info, giving them an edge of their interviews since they’d higher perceive what your organization does.
Equally, utilizing an AI-powered ATS can automate the method of managing resumes throughout a number of sources, finding certified candidates, and a lot extra.
With Oorwin, you possibly can seamlessly combine the instruments in your present tech stack utilizing e mail and browser plugins and different integrations like ChatGPT. You need to use AI to boost your recruitment technique for candidate scoring, looking out, producing matching recommendations, gaining job insights, and matching profiles.
All the time Collect Suggestions
Whereas suggestions was historically seen as a one-way avenue, with organizations sometimes providing candidates a evaluate of what they will do higher, it’s simply as essential that organizations themselves collect suggestions on how they will enhance the hiring course of.
For starters, this can be a wonderful means of telling candidates that you just care about extra than simply your organization and its wants. Moreover, making significant adjustments to your hiring course of can additional assist construct your model’s picture and fame sooner or later, providing you with a greater likelihood of hiring one of the best expertise.
Enhance Candidate Engagement with Oorwin
Candidate engagement and a seamless and well timed hiring course of are crucial to hiring one of the best expertise on your group. Oorwin’s digital onboarding streamlines the method utilizing instruments like digital signatures and e-forms and presents a customized onboarding expertise for brand spanking new workers.
Oorwin’s complete suite automates onboarding, assigns duties to new workers, and tracks their progress, all of which contribute to creating workers really feel engaged and valued. Expertise acquisition can appear difficult, but it surely doesn’t need to be when you’ve got the correct device at your disposal. Join a demo at the moment to see the way it can rework your hiring course of first-hand.
