Firm Overview: Information Ladder is a number one supplier of information matching, cleaning, and preparation options, empowering companies worldwide to leverage high-quality, correct information for smarter choices. As we proceed to drive data-driven transformation throughout industries, we’re on the lookout for a Head of Advertising to form our technique, champion natural progress, and scale our advertising and marketing efforts globally. This function is distant, and we welcome expertise from wherever on the earth to hitch us in our mission.
Place Overview: Because the Head of Advertising, you’ll lead and broaden our advertising and marketing crew, guiding the technique and execution throughout natural search, content material advertising and marketing, account-based advertising and marketing, electronic mail advertising and marketing, and strategic companion alliances. This function is pivotal in establishing Information Ladder as a thought chief in information high quality options, nurturing certified leads, and constructing robust, lasting partnerships.
Natural Search and search engine optimisation:
- Personal and drive search engine optimisation methods to develop natural visitors, leads, and engagement.
- Collaborate with cross-functional groups to optimize the web site, improve content material high quality, and guarantee a strong key phrase technique.
- Lead efforts to trace, analyze, and enhance search rankings and conversion charges for related key phrases.
Content material Advertising and Thought Management:
- Develop a compelling content material technique that educates and engages our target market, solidifying Information Ladder’s function as an business chief.
- Oversee the creation of varied content material kinds, together with weblog posts, whitepapers, case research, movies, and webinars.
- Handle third-party content material contributors, making certain high quality, model alignment, and relevance.
Account-Primarily based Advertising (ABM):
- Design and execute ABM campaigns concentrating on high-value accounts throughout a number of industries.
- Work carefully with Gross sales to outline goal accounts, customise content material, and drive alignment for enhanced lead high quality and conversion.
- Monitor and report ABM program effectiveness, refining campaigns primarily based on efficiency information.
E mail Advertising and Nurture Packages:
- Construct and handle electronic mail advertising and marketing campaigns to nurture leads, retain prospects, and assist product adoption.
- Section audiences and personalize electronic mail journeys to ship related, well timed content material at every stage of the customer’s journey.
- Use information insights to check and optimize electronic mail efficiency, rising engagement and conversion.
Strategic Companion Alliances:
- Determine, have interaction, and domesticate partnerships with complementary system integrators and software program resellers to broaden Information Ladder’s attain and options.
- Collaborate with companions to create joint advertising and marketing initiatives that amplify Information Ladder’s worth proposition and drive income progress.
- Measure the effectiveness of alliances, monitoring their contribution to steer era and model consciousness.
- 8+ years of B2B SaaS advertising and marketing expertise, with a robust deal with natural progress, search engine optimisation, content material, and companion advertising and marketing.
- Confirmed experience in driving natural search efficiency and managing search engine optimisation methods to extend visibility and engagement.
- Deep expertise in content material advertising and marketing, together with managing content material technique, manufacturing, and distribution to assist demand era.
- Robust understanding of ABM rules, capable of design and execute extremely focused campaigns with a deal with measurable outcomes.
- Arms-on expertise with electronic mail advertising and marketing platforms, CRM, and advertising and marketing automation instruments, reminiscent of Zoho One Suite, ActiveCampaign, and so on.
- Demonstrated success in constructing and managing strategic alliances with business companions.
- Distinctive communication expertise, each written and verbal, and the flexibility to current concepts to stakeholders in any respect ranges.
- Extremely data-driven and detail-oriented, with a knack for translating information insights into actionable methods.
To use, please report a 60-second Loom.com video telling us why you are the most effective match for this job and ship it to [email protected] alongside along with your resume. Please guarantee the e-mail topic line is: “Enterprise Advertising Software: DL”.
All purposes that do not need this precise topic line, the resume connected, and the loom video hyperlink can be mechanically disqualified.
Why Information Ladder?
We’re a crew of innovators, thinkers, and creators who consider that empowered information can rework industries. At Information Ladder, we worth inclusivity, authenticity, and a shared dedication to excellence. In the event you’re on the lookout for a chance to make a long-lasting affect in a fast-growing tech firm and assist form the way forward for information high quality, we encourage you to use!
Equal Alternative Employment: Information Ladder is dedicated to range and creating an inclusive atmosphere for all staff. We encourage purposes from all backgrounds and experiences.
