Leverage your present candidates to get extra placements

This put up was contributed by Bullhorn Market associate Nice Recruiters.

You’ve invested important time and assets in attracting prime expertise. You’ve even discovered about your candidate’s profession objectives and their ultimate function. You took all this time to get to know them – however you didn’t have match for them on the time. What occurs to all these promising candidates? 

As a substitute of repeatedly trying to find new expertise, think about tapping into the goldmine you have already got: your ATS. Your database of present candidates will solely give you the results you want in case your recruiters repeatedly construct robust and private relationships with candidates. As soon as the connection is constructed, it’s essential to keep up that connection and keep prime of thoughts.

Right here’s how you can construct an engaged expertise pool – and leverage these candidates who already know and belief you to seek out your subsequent rent.

From transactional to relationship-focused: Constructing belief in staffing

It’s no secret the staffing business nonetheless faces challenges in the case of expertise. However discovering expertise is now not the issue; getting expertise to wish to name you again is. A part of the issue with the business repute is there are too many transactional recruiters who interact with candidates however don’t add any worth. This creates an issue for all the good recruiters on the market who attempt to be advisors, confidants, and extra to their candidates. 

The profitable staffing corporations who’ve counteracted this problem understand that have is every thing. Go searching: the top-rated staffing corporations deal with proactive communication and create customized experiences for every candidate.

Remodeling the candidate expertise

Creating customized expertise experiences, whereas essential, may be time-consuming; right here’s the place tech options can step in. Options like Nice Recruiters may also help you automate outreach, increase referrals, and maintain your finger on the heart beat of what your candidates and purchasers are saying about your recruiters and firm. Right here’s how:

• Automate the gathering of critiques and testimonials out of your purchasers, candidates, and positioned expertise: Acquire real-time suggestions on the most significant moments of the candidate’s journey – after submittal, after placement, credentialing, onboarding, center of project, finish of project. This enables recruiters to nurture the candidate relationship.
• Measure satisfaction: Offering an outstanding expertise will maintain candidates and purchasers coming again to you. Everybody loves five-star critiques, however amassing suggestions may also make it easier to pinpoint while you’re falling brief. Turning adverse experiences into optimistic ones will get you candidates and purchasers for all times.
• Improve callbacks: With optimistic critiques, you possibly can show to the world the way you create nice experiences. Present the social proof that encourages candidates to wish to name you again.
• Enhance referrals: Candidates refer recruiters who they know, like, belief, and respect. 79% of candidates say a very distinctive candidate expertise raises their probabilities of referring others (ERE Media). Constructive candidate experiences create a robust referral pipeline.

Success in motion: Accrue Companions’ candidate reactivation technique

Patty Comer, Co-founder and Principal Accomplice of Accrue Companions, an award-winning, women-owned whole expertise options firm, needed extra management of the suggestions and a approach for her recruiters to construct their repute within the business. Accrue was already creating nice experiences; they simply wanted a method to validate it. They handled all candidates equally with customized experiences, whether or not they had a job for them on the time or not.

Recognizing the untapped potential of their over one million-candidate database, Patty inspired her crew to suppose creatively. They paused all exterior recruitment efforts, corresponding to social media, job boards, and paid leads, for thirty days. As a substitute, they centered on re-engaging with the candidates who already knew and trusted them.

Leveraging the mixed energy of Nice Recruiters and Bullhorn, Accrue Companions efficiently recognized and re-activated promising candidates. They reached out to all candidates who had beforehand left four- or five-star critiques on Nice Recruiters. Given these candidates’ optimistic experiences, Accrue had excessive confidence of their capability to reestablish contact. Out of that preliminary pool, 2,000 had been reactivated, and 500 had been contacted for inner interviews. Finally, this lively marketing campaign has resulted in a further $500,000 in placement income.

From dormant to goldmine

Accrue Companions’ success is a testomony to the untapped potential of candidate reactivation. Their achievement is a direct results of the funding they’ve made in making a optimistic candidate expertise. By strategically combining Nice Recruiters and Bullhorn, Accrue Companions remodeled their present candidate database into income working for them with out spending a dime on new sourcing. This strategy presents a blueprint for staffing corporations searching for to maximise their return on funding and drive sustainable development.

By prioritizing candidate relationships and leveraging superior expertise like Nice Recruiters and Bullhorn, staffing corporations can unlock hidden potential inside their present databases, reworking dormant candidates into lively belongings and setting the stage for sustained development and success.