In regards to the Firm
Relay Commerce is constructing a portfolio of software program options to assist retailers scale e-commerce and simplify their advertising tech stack. Powered by a centralized buyer knowledge platform, Relay’s suite of software program instruments permits retailers to automate key income technology workflows to drive natural progress and elevated profitability.
The Relay ecosystem presently consists of seven software program merchandise that speed up service provider income progress by means of e-mail advertising automation, consumer generated content material administration, on-page conversion optimization, retention analytics and bookings administration. Relay’s merchandise are established as key instruments within the SMB e-commerce income technology stack, servicing greater than 35K clients globally that collectively generate >$1BN in GMV yearly.
Relay is actively constructing the ecosystem by buying commerce enablement instruments primarily serving e-commerce retailers on platforms together with Shopify, BigCommerce, and Wix. Relay acquires ‘able to scale’, oftentimes bootstrapped companies, and invests in individuals, processes, and merchandise to speed up the product roadmap and progress.
In regards to the Function
As a Development Marketer, you’ll drive our general advertising and lead-gen efforts. We’re in search of of us excited to get their palms soiled in a 0 to 1 journey. You’ll companion with our product, buyer success, and design groups to construct, launch, and drive the adoption of Fomo and Relo. You may must possess a robust drive, take possession of your work, and have an insatiable want to take motion and make issues occur. 🚀
In regards to the Merchandise
What is going to you be doing?
- Plan & Execute: Set up one on-line occasion monthly (e.g., webinars, interviews, or panel discussions).
- Partnerships: Establish and collaborate with related companions, business consultants, or influencers to co-host occasions.
- Content material Improvement: Develop occasion matters aligned with DTC model homeowners’ pursuits and ache factors.
- Promotion: Promote occasions by means of e-mail campaigns, social media, and paid promoting to maximise attendance.
- Logistics Coordination: Deal with all occasion logistics, together with scheduling, platform setup, and coordination with audio system or companions.
- Lead Nurturing: Publish-event, handle follow-up campaigns to nurture leads into MQLs.
- Advertising and marketing Web site & Positioning
- Improve the advertising web site to speak product worth proposition and drive conversions successfully.
- Optimize web site content material for website positioning to draw high-intent natural site visitors and improve inbound Advertising and marketing Certified Leads (MQLs).
- Take a look at and refine web site messaging, CTAs, and touchdown pages to enhance engagement and lead seize charges.
- E mail Advertising and marketing & Lead Nurturing
- Construct and execute focused e-mail campaigns to nurture leads at totally different funnel phases.
- To interact potential clients, create automated workflows primarily based on occasion participation and web site habits.
- Conduct key phrase analysis and optimize current content material to enhance search rankings and drive natural site visitors.
- Collaborate with content material creators to provide weblog posts, case research, and assets that resonate with the DTC viewers.
- Efficiency Monitoring & Reporting
- Set, monitor, and report on key metrics like occasion attendance, MQL progress, web site conversion charges, and e-mail engagement.
- Use insights to iterate and enhance campaigns and occasion methods constantly.
Required Expertise & {Qualifications}:
- Advertising and marketing Experience: 4-7 years of expertise in progress or digital advertising roles, ideally in SaaS or e-commerce.
- Occasion Administration: Confirmed expertise planning and executing on-line occasions with measurable affect on lead technology.
- website positioning Expertise: Robust information of website positioning finest practices, together with key phrase analysis and content material optimization.
- E mail Advertising and marketing: Proficiency in creating e-mail campaigns and workflows utilizing instruments like HubSpot, Buyer.io, or comparable.
- Analytical Mindset: Familiarity with instruments like Google Analytics, Ahrefs, HubSpot, MixPanel, or comparable instruments for measuring and optimizing efficiency.
- Mission Administration: Wonderful organizational expertise to handle a number of shifting elements for occasions and campaigns.
- Partnership Constructing: Figuring out and constructing relationships with potential occasion companions or collaborators.
- Communication Expertise: Robust written and verbal communication expertise for creating persuasive copy and coordinating with companions.
Most popular {Qualifications}:
- Familiarity with DTC or e-commerce business developments and challenges.
- Understanding of buyer retention methods and lifecycle advertising.
- A ‘get shit carried out’ mindset and exhibit possession, initiative, and motivation.
- Good understanding of instruments like WebFlow, Hubspot, SEMRush, GA4, MixPanel, and different related instruments to trace efficiency and optimize methods.
- A knack for experimentation and optimization to scale & scope channels inside payback benchmarks.
- Motivated to determine gaps and ask inquiries to discover a resolution (fairly than ready for an answer to fall into your lap).
- Robust work ethic and possession. Self-motivated, detail-oriented, and proactive in driving tasks ahead.
What Success Appears to be like Like:
- Constantly growing MQLs by means of web site optimization, occasions, and e-mail campaigns.
- Rising attendance and engagement for month-to-month on-line occasions.
- Growing a recognizable on-line occasion sequence that drives thought management and model authority.
- Constructing a scalable framework for lead nurturing and conversion.
Our Hiring Course of:
- Screening with Individuals Ops Supervisor – 30 Minutes
- Take Dwelling Project/Expertise Evaluation – 3 Enterprise Day Turnaround
- Hiring Supervisor Interview with Chief Advertising and marketing Officer – 30 Minutes
- Remaining Spherical Interview with Chief Income Officer and Head of Partnerships – 45 Minutes
Advantages & Perks
- Work From Dwelling Stipend
- Well being & Wellness Perks
- Paid Parental Go away
- Versatile Time Off
- Annual Firm Retreat
- Firm Swag
When you’re a results-driven marketer with a knack for storytelling, occasions, and lead technology, we’d love to listen to from you! Apply Now to hitch the workforce and assist us drive repeat income for DTC manufacturers worldwide.
Relay Commerce is an equal alternative employer. We have fun variety and are dedicated to creating an inclusive atmosphere for all workers.
