We’re searching for a Digital Advertising and marketing Specialist to handle and optimize our paid digital advertising and marketing efforts throughout the US and UK markets, whereas supporting country-specific onboarding initiatives as we increase globally. This function is hands-on and can contain shut collaboration with the World Advertising and marketing Director to execute campaigns that drive measurable outcomes. The best candidate can have expertise in paid media, e mail advertising and marketing, and dealing inside a dynamic, multinational atmosphere.
About You
You’re a results-driven digital marketer with a powerful background in paid media and greater than 3 years of expertise within the subject. Expertise in an company setting is a major plus. You thrive in a collaborative atmosphere and are snug managing campaigns throughout a number of platforms and markets. You might be detail-oriented, adaptable, and obsessed with utilizing information to optimize efficiency.
Along with hands-on experience with paid platforms, you carry stable data of GA and GTM to trace and measure efficiency successfully. You might be additionally aware of CRM platforms and perceive how they combine into advertising and marketing workflows. You excel in dynamic, fast-paced environments and are fluent in English, with the flexibility to work successfully with distant groups.
Â
Obligations
Paid Media AdministrationÂ
- Plan, execute, and optimize paid advertising and marketing campaigns throughout platforms akin to Google Adverts, Meta, Bing and others for the US and UK marketsÂ
- Analyze marketing campaign efficiency and supply actionable insights to enhance ROIÂ
- Execute A/B exams for touchdown pages to enhance conversion chargesÂ
- Collaborate on methods to open/restructure paid advertising and marketing in new international locations throughout onboarding phasesÂ
- Produce weekly reviews on the outcomes of selling effortsÂ
E mail Advertising and marketingÂ
- Develop and handle e mail advertising and marketing campaigns, together with segmentation, A/B testing, and efficiency monitoringÂ
- Work with the World Advertising and marketing Director to create and refine automated e mail workflows for lead nurturing and retentionÂ
Nation-Particular Advertising and marketing Assist
- Help with onboarding new international locations by evaluating and supporting their advertising and marketing effortsÂ
- Present hands-on help to ascertain paid advertising and marketing campaigns the place wantedÂ
- Guarantee all campaigns align with world model pointers and messagingÂ
Collaboration and ReportingÂ
- Report back to and with the World Advertising and marketing Director to align methods and targetsÂ
- Generate common reviews on marketing campaign efficiency, figuring out developments and alternatives for progressÂ
- Keep up to date on trade developments and advocate revolutionary methods to remain forward of the competitors
Expertise and {Qualifications}
- Confirmed expertise in paid digital advertising and marketing throughout platforms akin to Google Adverts, Fb Adverts, Bing and LinkedIn, and many othersÂ
- Robust analytical expertise with expertise in marketing campaign monitoring, optimization, and reportingÂ
- Proficiency in e mail advertising and marketing instruments (e.g., Mailchimp, HubSpot, Drip, or comparable) and CRM platformsÂ
- Glorious communication and organizational expertiseÂ
- Expertise working in a world non-profit, working with a distant staff or in a multinational group most popularÂ
- Company background is a powerful plusÂ
- Fluency in English (written and verbal)I
Â
Pay and advantages Our pay ranges are set in response to a system that mixes above-median market price information for the function (we pay fifty fifth percentile of New York market price for this function, based mostly on Payscale information) adjusted in your native price of dwelling based mostly on Numbeo information.
Â
We take the problem of equitable pay very severely, and we apply our pay system to all employees who work 80% or extra of full-time hours with us.
Â
Range and inclusion We care about variety – we try to make sure all of our staff really feel included and may carry their entire selves to work however we additionally know that this work isn’t ‘completed’ or full, and that we are able to at all times enhance.Â
Â
Our staff is absolutely distant, dwelling and dealing throughout 20 international locations the world over, and we’d love to listen to how one can add to our particular tradition at MFI.Â
