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Description
Because the Head of Content material & Technique, you’ll lead the expansion of this new operate from ~$200k / yr to $1m+ / yr over the subsequent two years. You’ll accomplice with different gifted individuals throughout SketchDeck, together with BDs, Inventive Administrators and Account Administrators. You’ll oversee and broaden our content material staff, guaranteeing excellence throughout technique, digital advertising and marketing campaigns, web site content material, electronic mail advertising and marketing content material, copywriting and extra. This function experiences to the Founder & SVP of SketchDeck.
Areas of focus for this function:
- Oversee Content material & Technique Deliverables: Handle the content material manufacturing of assorted content material sorts, together with web sites, social media advertising and marketing campaigns, presentation decks, blogs, one-pagers, social media posts, emails, advert copy, and video scripts. Guarantee each bit aligns with the consumer’s model voice and goals whereas sustaining consistency and high quality throughout all platforms.
- Oversee & Develop a contractor expertise pool: Get to know our present pool of writers, editors, and strategists. Perceive their distinctive talent units, business expertise, working schedules, and mission preferences to match them effectively with the proper tasks. Determine gaps in our expertise pool and supply new freelancers as wanted to make sure we are able to ship on numerous content material wants.
- Act as a Robust Editor: Function an editorial lead, leaping into paperwork to supply route and suggestions, go away constructive feedback, ask questions, and information writers towards producing high-quality work. Provide help to assist writers hone their craft, guaranteeing each deliverable meets SketchDeck’s requirements and resonates with the target market.
- Assist enterprise growth & consumer communications: Be part of BD staff on pitches involving content material, performing as an issue skilled and constructing consumer confidence within the resolution. Assist consumer communication for energetic tasks and account involving content material.
- Scope and Estimate Initiatives: Work carefully with the enterprise growth and mission administration groups to scope content material choices precisely. Present estimates for tasks, and help in discovery classes to align methods with consumer objectives whereas staying inside finances.
- Develop and Execute Consumer-Centered Content material Technique: Create tailor-made content material methods that align with every consumer’s model objectives, target market, and market traits. Present strategic route for shoppers in each B2B and B2C industries, guaranteeing that the deliverable resonates and drives measurable impression.
- Implement Processes and High quality Management: Set up and refine workflows that guarantee clean collaboration between content material and design groups. Introduce high quality assurance measures to keep up excessive requirements all through the creation course of. Educate the staff on managing content material tasks, guaranteeing seamless integration into our broader artistic companies.
- Develop Content material and Technique Companies: Thoughtfully broaden SketchDeck’s content material and technique companies. Determine new progress alternatives and improve our choices to satisfy the evolving wants of our shoppers. Develop processes and frameworks to scale our companies whereas sustaining high quality and creativity.
- Collaborate with Cross-Useful Groups: Work carefully with the Head of Digital, Head of Video and Photograph, and Account Administrators to supply complete options. Develop built-in content material methods that leverage our full suite of companies, offering shoppers with cohesive, multi-channel campaigns.
What you deliver to the desk:
- Strategic and Analytical Mindset: You’ve got a knack for balancing the massive image with detailed execution, utilizing information and metrics to form content material methods that resonate with goal audiences and drive outcomes.
- Versatile Experience: Your numerous expertise covers social posts, emails, white papers, technical writing, model technique, pitch decks, C-suite displays, and extra. You deliver the flexibleness wanted to ship compelling content material throughout varied codecs.
- B2B expertise: you excel at simplifying complicated ideas for skilled audiences, crafting content material that each informs and engages. While additionally curating
- B2C expertise: perceive and craft messaging that resonates with client audiences.
- Entrepreneurial: Potential to shift between strategic planning, writing, and staff help, you successfully handle fast requests from shoppers, PMs, and contractors whereas sustaining excessive requirements. You get carried out what’s wanted to face up and develop this functionality.
- Good Communication: You current concepts and techniques with readability, avoiding jargon and making complicated matters accessible.
- Pattern-Conscious: You keep up to date on the newest content material and advertising and marketing traits, constantly bringing contemporary concepts and greatest practices to maintain our methods related and efficient.
- Balanced Strategy: You expertly juggle strategic management with hands-on creation, supporting your staff whereas managing your individual workload to make sure high-quality outcomes.
- Proactivity: In a remote-first setting, you’re taking possession and drive progress. You recognize when to dive into tasks, prepared the ground, and get the proper assist to make sure profitable outcomes.
- Relationship Builder: You thrive in a worldwide, distant neighborhood, constructing robust connections with colleagues, shoppers, and contractors, fostering collaboration and shared success.
Necessities:
- Not less than 10 years in a artistic or advertising and marketing company
- Confirmed expertise in content material creation, editorial oversight, and main content material groups.
- Potential to develop long-term content material methods that align with enterprise objectives and market traits.
- Confirmed monitor document of scaling content material and technique companies.
- Robust management abilities to handle, encourage, and collaborate with cross-functional groups.
- Expert in evaluating and implementing new instruments and staying forward of content material and advertising and marketing traits.
Advantages:
We delight ourselves on being an ideal place to work. By becoming a member of the staff, you’re going to get:
- Wage vary: $100k – $130k base + ~$10k+ / yr variable fee
- Medical insurance (medical, dental, and imaginative and prescient)
- 401(okay) with firm match
- Totally distant working (that began pre-covid and can proceed after!)
- Paid time without work that grows with tenure
- Annual firm retreat
- Pc {hardware} of your selection (as much as $1500)
- $500 in direction of your workplace setup bills
- To work with a gifted staff of creatives, enterprise individuals, and engineers!