Monday, September 16, 2024
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Distant PPC Specialist at GMass



GMass is a Google Chrome extension that transforms Gmail into a robust e mail advertising platform. Since 2015, we have grown right into a worthwhile enterprise with over 300,000 customers who’ve rated us a powerful 4.8/5 stars throughout greater than 10,000 critiques.

Our group is small, various, and totally distributed, made up of multi-talented people who put on many hats and do plenty of various things.

We’re searching for an advanced-level PPC specialist who can construct, launch, handle, and optimize our advert campaigns throughout Google Advertisements, Bing, and numerous social media platforms. You probably have expertise in constructing model consciousness, driving buyer acquisition, and maximizing income progress, we encourage you to use.

Duties embrace:
  • Analyzing market traits, figuring out goal audiences and alternatives, and growing marketing campaign methods.
  • Creating and launching advert campaigns from scratch, which incorporates growing high-converting touchdown pages, conducting key phrase analysis, structuring advert teams, managing bids, and growing advert creatives.
  • Constantly monitoring, managing, and optimizing campaigns to hit efficiency metrics objectives resembling CTR, CPC, CPA, and ROI, in addition to adjusting methods accordingly.
  • Conducting common A/B testing to establish high-performing advert creatives, touchdown pages, and concentrating on methods.
  • Collaborating with different group members to create compelling advert creatives that resonate with the target market and drive conversions.
  • Analyzing and reporting on marketing campaign efficiency, and using analytics instruments to trace and measure marketing campaign efficiency as a way to establish areas of enchancment and supply actionable insights to enhance campaigns. 
  • Staying up-to-date with business traits, platform updates, and greatest practices to make sure optimum marketing campaign efficiency.
  • Growing and managing advert budgets, making certain cost-effective campaigns align with general firm income objectives.

{Qualifications}:

  • Confirmed expertise in managing PPC campaigns and advert spends of $150k+ throughout numerous platforms (Google Advertisements, Bing, social media)
  • Expertise with key phrase analysis, bid administration, advert copywriting, touchdown web page creation, and A/B testing
  • Proficiency in analytics instruments (Google Advertisements, Google Tag Supervisor, and so forth) and data of search engine optimisation ideas and the way they combine with PPC
  • Robust analytical expertise to interpret knowledge and generate actionable insights
  • Self-motivated, with the power to work independently and in a group setting
  • Good to haves: Google AdWords/Bing Certification & expertise working within the e mail business
  • Job Sort: Contract
  • Compensation: $80k-$150k, primarily based on a number of components together with talent degree, {qualifications}, and site.
  • Location: This function is totally distant and is open to candidates all over the place. A robust fluency in English is important as our campaigns are in English.

To Apply:

  • E mail us at [email protected] and embrace “PPC Specialist” within the topic line.
  • Please summarize your expertise and {qualifications} in a canopy letter. We’ll learn each cowl letter personally — and at GMass, we at all times say the quilt letter is extra vital than the resume. So in case you have good {qualifications} however not essentially e mail/B2B expertise, clarify how and why you’ll make the leap into what we’re doing.
  • Say one thing in there to face out and to make it clear you’re not utilizing AI.
  • Embrace a portfolio showcasing your writing samples and the campaigns you have created or managed. Please embrace hyperlinks, if doable. We might like to see the standard of your work and the way it aligns with our initiatives, so present us your greatest!
  • Choose candidates will likely be interviewed. 

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