About This Function
As Baymard’s Product Advertising Supervisor, you’ll lead go-to-market plans for brand new analysis options and product launches—making certain our positioning and messaging resonate with the proper audiences. By crafting compelling product narratives, creating focused promotional methods, and championing a constant model voice, you’ll assist drive consciousness, adoption, and ongoing engagement. Alongside Gross sales, Product, and Analysis groups, you’ll additionally form gross sales enablement assets, contribute to academic content material, and information product enhancements that stem from consumer suggestions.
About You
You’re a pure collaborator who enjoys partnering throughout disciplines — whether or not working with the Product workforce to affect the roadmap, offering Gross sales with significant collateral, or conveying consumer wants again to Analysis. At your core, you imagine that user-centricity is essential to profitable advertising and marketing, and also you’re adept at balancing each data-driven and artistic views.
{Qualifications}
- 4+ years of expertise in product advertising and marketing (ideally freemium B2B SaaS)
- Distinctive communication expertise, with a monitor report of manufacturing compelling customer-facing messaging
- Capacity to mix qualitative and quantitative findings into clear, actionable advertising and marketing methods
- Confirmed collaboration with Gross sales, Product, and Buyer Success groups to align initiatives and drive adoption
- Familiarity with related advertising and marketing instruments (e.g., Google Analytics, HubSpot) for monitoring efficiency and consumer habits
Good-To-Haves
- Expertise advertising and marketing to e-commerce or UX analysis audiences
- Background in product-led development, lifecycle advertising and marketing, or in-app steering
- Earlier work with refining purchaser personas or ICP definitions for area of interest B2B segments
Particulars
- Location: This can be a distant, full-time place from both America or Europe. (US West Coast: you’ll have to be out there from 6 AM Pacific Time because the product and advertising and marketing workforce is usually in Europe and we’d like 2 hours of every day overlap.)
- Wage: In accordance with {qualifications}.
- Begin Date: As quickly as doable.
- Language: Absolutely proficient in written and spoken English.
- Journey: Restricted; anticipate solely 0-2 weeks of journey every year.
- Firm: Study extra about Baymard’s work tradition and values right here.
How one can Apply
- A canopy letter (1-2 pages; PDF) – describing the way you match the function and {qualifications}. (Required.)
- A resume (PDF) or a hyperlink to your LinkedIn profile. (Required.)
(All functions and supplies are handled confidentially.)
Deadline is March tenth, 2025 (finish of day).
Sincerely,
Joseph Waddington, Advertising Lead at Baymard Institute
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