00:00:00: Introduction
00:01:12: Concept for motion 1: state of affairs, complication and backbone
00:02:59: Concept for motion 2: Ansoff Matrix
00:04:19: Helpful assets
00:06:28: Closing ideas
Helen Tupper: So, immediately we’re on talent quantity 6 of the dash, which is all about strategic pondering. And we expect it is a actually necessary talent so that you can concentrate on in your Squiggly Profession, as a result of it lets you zoom out, it lets you look forward and there may be a lot at work that’s all concerning the day after day, it’s extremely fast. I really feel like when you did not concentrate on strategic pondering, I really feel like most issues that occur pull you in the direction of —
Sarah Ellis: Brief time period.
Helen Tupper: Yeah, brief time period, “How do I get extra executed immediately? How do I get by means of my emails this week? And I believe you’re naturally higher at this. We frequently discuss Sarah, even with like diaries, you are such a look-ahead individual, as a result of you’ve like, “What we’re making an attempt to realize, after which how does my diary mirror it?” Whereas if I do not concentrate on this, I am a really like, “What does my diary say I must do immediately?” And that signifies that you would possibly miss out on the larger image, you would possibly head within the incorrect route, you may get very busy doing with out understanding whether or not it is really delivering what you need out of your work. And so, the extra we are able to construct strategic pondering as a talent, the extra we are able to nonetheless ship on the day-to-day, however you just be sure you’re transferring in the appropriate route by way of your influence and likewise your improvement.
Sarah Ellis: So, the framework that I will share is known as SCR, and this stands for Scenario, Complication and Decision. So, when you’re making an attempt to assume strategically about one thing, a mission you are engaged on, possibly an issue you are making an attempt to unravel, even simply the job that you just do, I believe it is a actually easy three-step course of simply to present you a information to assume one thing by means of. So, your state of affairs is, “Nicely, what’s occurring proper now? Describe the present state of affairs”. And once I was taught to do that it was at all times, maintain it as brief, easy and particular as potential. So, if you are able to do your state of affairs in a sentence, nice. However I’d at all times restrict to not more than a paragraph.
Complication is the explanation that the state of affairs requires some motion. So, I at all times assume that is often impediment or alternative, so what’s not working, or what are you enthusiastic about; what are you able to see that might occur however possibly is not occurring immediately?
After which the decision is, what do we have to resolve this complication or to seize the chance? I believe right here you get into each why does this matter and what do we have to do? So, it is good as a result of it form of connects you to each targets, which is strategic pondering, so like why is that this necessary; however then you definitely do begin to get into, with decision, act and motion, “Okay, properly if that issues to us, if we actually need to increase into three extra international locations, what we have to do now could be…” So, to your level, it is form of the trying forward by way of what’s coming subsequent, however then connecting it again to what does that imply for the now, since you by no means need to do strategic pondering in a vacuum. There is no level simply going, “Oh, properly that is form of the place we would like to move to”.
I do assume you’ve at all times received to return again to the, “So what now?”
Helen Tupper: So, my favorite framework, I really feel just like the one which I’ve used essentially the most in my profession, is Ansoff’s matrix. Don’t fret if that does not imply something. It mainly helps you concentrate on your merchandise. And I really feel like we have all received sure merchandise at work. It could be the merchandise that you just provide, your merchandise could possibly be inner stories that you just ship to stakeholders, or our merchandise are issues like our podcasts and our books.
Or any individual else’s merchandise could be, you’re employed for an FMCG firm that is actually shampoos and no matter else it’s. So, we have all received merchandise. However what this mannequin lets you do is to consider, what are your present merchandise that you just presently provide to present prospects, that is what you already do. And then you definitely would possibly take into consideration, what are present merchandise and the way may you present them to new prospects, that will get you into a brand new place. And then you definitely get to, what are new merchandise that I may promote to present prospects, so I do know a bit about them, so what’s an add-on that I may do. After which there’s the brand new, new, like if I had new prospects and I wasn’t constrained by what we presently present, what may I do there? It at all times forces my mind into a special place and it stops me simply doing stuff on repeat. And I believe that, again to the look forward and zooming out, that mannequin actually helps me to do it.
Sarah Ellis: I can think about how that mannequin unlocks pondering. Simply as you have been going by means of, I used to be like, “Oh, yeah, okay”, it lets you assume one thing by means of, which is what I believe these frameworks are helpful for. So, just a few of these promised helpful hyperlinks that I discovered. So, you might need heard Jim Collins on the podcast beforehand. In case you’ve not listened to that episode, he’s an absolute famous person of technique.
Additionally, I am a extremely huge fan, so I get very enthusiastic. What I believe is basically beneficiant is on his web site, which we’ll hyperlink to, he’s form of the king of strategic form of fashions, ideas, and framework, and he shares all of them at no cost with small icons. So, there’s one referred to as the flywheel, for instance, that we use in our enterprise, by way of how we run our firm. He has an image of it, he then describes it, he brings it to life with examples. So, sure, you may learn, watch and hear extra, however you may get a snapshot at no cost from his web site, which I believe is sensible. A few of them do find yourself being possibly a bit complicated when you’ve not dived a bit deeper. You get into hedgehogs and foxes and cannonballs and also you form of go, “Nicely, there’s so much to get your head round”. I’d encourage you to have a play, however have a play, have a click on by means of. Then there’s any individual sensible on LinkedIn who I’ve found, who I’ve by no means met —
Helen Tupper: But.
Sarah Ellis: — but, and I hope he thinks it is okay that we’ll give him a shoutout. However his assets on technique are the most effective that I’ve seen, by way of possibly when you have been a bit extra of a newbie otherwise you’re simply ranging from scratch and making an attempt to get your head round technique. So, he is referred to as Alex M H Smith, and he does a great deal of technique cheat sheets, they usually’re simply these sensible one-page summaries. Really, they remind me a little bit of the PodSheet, however for technique. So it is like, decide an concept, know one thing strategic, and he simply walks you thru them. And on LinkedIn, somebody’s being helpful the place you assume, save, save, share with the workforce.
Helen Tupper: Screenshot, screenshot!
Sarah Ellis: And I’ve simply executed that so much along with his work, and he simply does every little thing in a extremely simple method. And there is additionally an amazing hyperlink from McKinsey the place in addition they share a great deal of frameworks too. So, that is a type of areas the place we would not assume it is an space to play with, however I simply assume simply begin taking a look at them and simply assume, to our query earlier, how would this work for me? Does it work for me? I do not use very many matrices. You would not use SCR. I do not assume it’s good to use every little thing, however I believe when you begin simply having a go, then you definitely begin to determine, firstly, “I will get assured, I can do that”, and then you definitely begin to determine, “Nicely, what helps me within the position and the trade that I am in”.
Helen Tupper: So, that’s the finish of immediately’s talent and we’re again tomorrow with our subsequent talent, which is all about presence.
