You’ve heard, “paper or plastic?” your entire life, however quickly you would possibly hear, “paper or sustainable plastic various?”
Shoppers are extra eco-conscious than ever, and so they’re displaying how a lot they care by what they’re buying and what materials it’s wrapped in. And types are noticing.
Over 60% of shoppers surveyed within the UK stated they are going to all the time go for a recyclable or sustainable packaging choice when looking for meals. Which suggests if companies wish to keep on shoppers’ radars, it’s time to rethink what they’re wrapping their meals in.
Making the swap to sustainable packaging would possibly appear to be a expensive and daunting process at first for manufacturers, however with the sustainability motion right here to remain and shoppers turning into increasingly more concerned––it’s time for F&B firms to get on the wagon earlier than it takes off with out them. Plus, quite a lot of these sustainability efforts include tax incentives to melt the monetary blow.
Sustainable developments to regulate:
- Compostable packaging
- Recyclable packaging
- Edible packaging
- Meals made with by-products from different meals objects
While you’re redesigning your packaging to make it extra sustainable, it may additionally be an excellent time for a model refresh to replicate what’s new and improved about your product.
Some packaging options to think about:
- New shade themes
- New fonts
- New graphics and logos
- New product names
- Refillable merchandise
- New labels or ingredient call-outs
Need assistance making it occur? Wunderland has a roster filled with artistic consultants with experience in Meals & Beverage packaging, sustainable packaging, and a lot extra. CONTACT US TODAY!
