Preston (00:01.038)
Hi there and welcome again to a different episode of Freelance 2 Founder. My identify is Preston Lee with Millo .co and that is the half the place I’d usually say that becoming a member of me on the air is Clay Mosley, however sadly, Clay is sick once more at present and sadly can’t be right here with us. So we miss you, Clay, however I’m joined by a former good friend of the present, properly, nonetheless a good friend of the present. Kate, you’ve been on the present earlier than. Welcome again to the present, Kate. Yeah.
Kate Mrozowski Lim (00:26.945)
Hello, thanks. Yeah, I can do an intro myself. My identify is Kate Mirzowski. I’ve been a contract movement graphics artist for 14 years in Southern California. And I used to be on the present two years in the past. I had simply had my first child and I used to be questioning what my profession was gonna seem like coming again as a brand new mother or father and with like a a lot totally different schedule. And also you guys had been capable of assist me by way of.
all of that and provides me some good recommendation on returning to the workforce.
Preston (01:02.126)
And I keep in mind, I keep in mind taking a look at your portfolio and simply considering, wow, she’s so gifted. Um, clearly going to go locations with, with the expertise that you just usher in. Then it sounds such as you’ve had a fairly good 12 months. A part of the rationale I needed to have you ever again on the present was as a result of, um, you despatched me an e mail. Um, and let’s see if I can pull it up actual fast. Uh, okay. So that you mentioned, um, you had been simply type of checking in with the brand new 12 months, which I believe is a superb type of factor to do in your online business, proper? Drum up some new enterprise, test in with.
former shoppers, construct your community, keep in contact with folks. And also you had been simply type of giving me a abstract of how your online business was doing. And also you virtually nonchalantly or perhaps, I don’t know, perhaps it simply got here off. I imply, it got here off completely is what I’m making an attempt to say, however it was identical to, yeah, 2023 was nice. I animated two occasions for Stripe. I did some work for Jessica Alba. You had been rather more eloquent than I’m type of summarizing.
You probably did Twitch, you probably did Spotify, you probably did two Nike occasions. I imply, I used to be identical to, each line, each line I learn, I used to be identical to, oh my gosh, oh my goodness. Wow, she’s working with some actually huge manufacturers. So I needed to have you ever again on the present to speak a bit bit about how you’ve got related with these manufacturers and, and the way, you understand, simply how your 2023 went and see what perhaps I and the listeners can be taught out of your expertise final 12 months.
Kate Mrozowski Lim (02:14.241)
Yeah, thanks. It was humorous as a result of final time I talked to you, I used to be like, oh man, I didn’t attain my revenue aim. I used to be type of like down on myself. And then you definitely began saying, I used to be like, oh, really, yeah, I did have a variety of work. I had some actually superior work. However yeah.
Preston (02:34.092)
Hahaha
Kate Mrozowski Lim (02:35.105)
Yeah, yeah, yeah. So final I’m I’ve been like freelancing movement graphics for a very long time. So I used to be actually used to the studio type of system. After which like after after I had my daughter, I had it type of modified the way in which I labored. I needed to like discover someplace that might be extra versatile with my hours. So I used to be on the lookout for smaller facet shoppers. And we will speak a bit bit about the place my considering is on that in a bit. However um,
Preston (02:40.438)
Yeah, with actually cool corporations and I imply, these are actual like resume builders for you, proper? So I adore it.
Kate Mrozowski Lim (03:05.249)
this previous 12 months with that type of mannequin, just like the studio mannequin, like every part simply type of like for movement graphics, it was a very, actually, actually tough 12 months. Like a variety of the studios didn’t get promoting work like they had been used to due to the strikes, the TV strikes, and there have been a variety of tech layoffs. After which I additionally do some work on tv. So.
all of that work went away. So I type of needed to pivot actually shortly into doing occasions. So I had a good friend who has been working for an occasion manufacturing firm for a very long time. So she pulled me into do movement graphics and I did really find yourself doing a little keynote design too, which I used to be capable of type of stand up on fairly shortly. So we did that for Stripe, like two inner Stripe occasions. After which I…
Preston (03:36.566)
Mmm, yeah.
Kate Mrozowski Lim (04:03.137)
I acquired booked with one other movement graphic studio and so they had been those who took on the graphics for TwitchCon. In order that’s the place I did that. I additionally labored for a tv manufacturing firm that was doing Jessica Alva’s Trustworthy Renovations, which is on the Roku Community. So I did all of the graphics that go on that present. After which yeah, had a couple of different facet tasks and type of was capable of sew sufficient collectively to love, you understand,
Preston (04:11.982)
Oh yeah.
Kate Mrozowski Lim (04:32.801)
Pay all of the payments this 12 months.
Kate Mrozowski Lim (04:45.217)
That’s proper.
Preston (04:50.682)
Yeah, I what I’m listening to that perhaps I can take away and listeners can take away from that is is such as you you didn’t exit and attempt to pitch stripe proper like that. Sure, you understand you you labored on stripe tasks, however you didn’t exit and attempt to pitch stripe and perhaps perhaps relying on how acquainted listeners are with stripe or not. Perhaps they’re not one of the best instance, however such as you didn’t go attempt to pitch Jessica Alba or Nike or Twitch or any of those such as you you labored.
Kate Mrozowski Lim (05:18.465)
That’s proper. Yeah. Yeah. So, I imply, it type of go, I’m making an attempt to determine too, like what, what my enterprise life goes to seem like now. Trigger I wasn’t positive if I actually needed to have my very own type of mini studio kind of factor, after which go after these greater shoppers, or if I needed to stick with this sort of studio mannequin, however like I’m discovering that I, I’m not so excited to do all of the like,
Preston (05:20.174)
with these companies that already had these contracts, already had these relationships and was capable of pitch these and win these relationships. And then you definitely had been type of a chunk of that greater image, proper?
Kate Mrozowski Lim (05:48.033)
do all of the outreach that’s concerned and write up all of the quotes. I’m extra inquisitive about simply sitting down and doing the work, which on this case, I’ve to alter the way in which I’m doing issues in LinkedIn outreach and stuff like that.
Preston (05:57.678)
Yeah.
Preston (06:10.862)
Yeah.
Preston (06:22.99)
Hmm. Yeah. However I believe that rings true for therefore many freelancers, significantly inventive freelancers. Like we simply need to sit down and we need to do the work. Proper. And, and, um, you understand, this, the opposite stuff is type of a vital evil for lots of people, the pitching, the managing, the consumer relationship, all of that stuff. Though to some, to some extent you’re nonetheless doing all of that. You’re simply, your consumer isn’t, you understand, Jessica Alba, your consumer is the
Kate Mrozowski Lim (06:48.993)
Yeah, yeah, yeah. Yeah, the undertaking. Yeah. Oh, sorry. Yeah, I used to be simply gonna say that I didn’t point out that earlier than. However the undertaking I did for Nike was for an organization that was doing the occasion for Nike and I did the social media advertising and marketing for them. Yeah.
Preston (06:52.302)
manufacturing corporations, perhaps an company, even the manufacturing firm is greater. Such as you’re just some steps faraway from, you understand, we’d say you probably did a undertaking for Nike, which you probably did and it’s superior, proper? However you weren’t like reporting to Nike CEO or something like that. So, yeah. So I ponder, oh, go forward.
Preston (07:20.014)
Yeah, yeah. And so forth the one hand, like I actually love this mannequin that you just’re speaking about. However, I’m curious, how a lot consumer relationship or consumer comply with up or consumer communication did you really should do with these versus perhaps a consumer the place, you understand, it’s a mother and pop or one thing and also you’re working straight with the enterprise proprietor otherwise you’re working straight with even like a mid degree supervisor or one thing on the firm versus working with an company. Have you ever?
Kate Mrozowski Lim (07:33.313)
Yeah, so the way in which I’m going about doing it now could be like, I actually needed to recover from the like, Oh, like, I don’t need to e mail that particular person, like, I don’t know what they’re gonna say or, however then like the e-mail that I despatched you is sort of a good instance of simply type of like getting over it and identical to compiling all my work, compiling it in like a very easy to learn checklist after which sending it out to folks. So like reaching,
Preston (07:47.98)
you had each of these sorts of experiences and what’s totally different there?
Kate Mrozowski Lim (08:01.281)
reaching out to studios is much less of a chilly e mail. If I’ve work hooked up to it, so if I’ve a portfolio hyperlink, I really feel prefer it’s rather a lot simpler than if I’m simply writing. If I did another totally different type of work and didn’t have a portfolio, it’s rather a lot simpler to achieve out to, particularly to studios who’re used to getting.
Preston (08:05.294)
Yeah.
Kate Mrozowski Lim (08:30.849)
tons and many freelancer emails on a regular basis, they know the deal. Like that is an e mail with their availability, their charges, and a hyperlink to their web site. So I don’t know.
Preston (08:31.116)
Hmm.
Preston (08:53.152)
Yeah.
Kate Mrozowski Lim (08:57.889)
Actually, I don’t know if I’m doing it the suitable means, however the way in which I do it’s like simply actually attempt. Yeah. Yeah. I simply attempt to preserve it as like brief and candy as potential. Trigger I do know that they’re simply funneling by way of tons and tons of emails. So I need to get them on my web site as quick as potential. After which, after which just like the proof is within the pudding there. They only go to the web site and so they watch my reel. Then they know what I’m able to. Um, and so additionally like, Hey, like, Hey so -and -so, the way you’re doing? Like, um, like.
Preston (09:00.366)
And so whenever you’re sending these emails, so let’s say I’m listening to the present and I’m going, wow, I’d actually wish to attempt what Kate’s doing and that’s connecting with companies extra. What do you usually put in that e mail and the way do you stand out from the lots of or hundreds of different freelancers which might be emailing them over the course of the 12 months?
Preston (09:22.894)
Effectively, one thing appears to be working, so…
Kate Mrozowski Lim (09:27.329)
And if I already know them, I’ll type of be a bit extra personable or speak about one thing we’ve talked about earlier than. After which I simply need to let you understand, I’ve some availability, right here’s my hyperlink. And that’s just about it. So an instance of, I like dwelling makeover exhibits. And I used to be on a mission to do graphics for a house makeover present.
Preston (09:31.886)
Yeah.
Preston (09:54.86)
Yeah.
Kate Mrozowski Lim (09:56.353)
And I used to be capable of do it. And the way in which I went about it was I watched the present after which I waited for the credit after which was like searching to see like who the editors and who the submit producers had been. After which I discovered them on LinkedIn after which I messaged them on LinkedIn. After which like three months later, like one of many editors acquired again to me and he or she was like.
Oh, like, thanks a lot. You understand, I wrote a message, you understand, like, I like your work that you just on this present. That is what I do. I like to work with you. And so she gave me the contact for the submit producer. So then I emailed him after which mainly similar factor. Love the work. I actually need to do work like this. Right here’s my reel. After which that they had, they ended up having work for me and that’s how I acquired related with them.
Preston (10:20.416)
Good.
Preston (11:11.182)
Wow, I like that. I imply, that is chilly emailing at its best in my view. Like there’s the type of chilly emailing the place you simply collect lots of and lots of of e mail addresses and also you type of throw all of it on the market and hope that one thing comes again. Or, and that is my most well-liked means of doing it too, you actually take the time, such as you watched by way of to the tip credit, you picked out of the credit the names of the folks you related with them on a private degree, they related you with another person. At that time, it’s not as…
Kate Mrozowski Lim (11:30.305)
Yeah. And I imply, it relies upon too on whether or not any person must have like a very huge variety of shoppers or leads versus me the place I actually solely want like one to 3 shoppers each month. So, so like I, I can, yeah, I can put like this quantity of labor into like reaching out, however I did that. I most likely did the identical factor with like 5 totally different.
Preston (11:40.27)
maintain of an e mail, it’s a bit warmed up, proper? And, after which after which it will definitely led to some work. And I simply assume there’s rather a lot for freelancers to be taught right here from you. And that’s just like the personable nature, the the placing the additional work into actually sending the suitable e mail to the suitable particular person, not making it sound, you understand, canned or only a copy paste, such as you actually had been genuinely inquisitive about their present, you had watched their present, you had been conversant in it, like there’s that additional effort matter because it pays off.
Kate Mrozowski Lim (11:58.433)
comparable manufacturing corporations and I acquired solutions however they didn’t flip into work. So most likely like one in 5 work, however that’s a very good ratio by way of like chilly emailing. Yeah.
Kate Mrozowski Lim (12:13.353)
Yeah.
Kate Mrozowski Lim (12:23.969)
That’s proper. Yeah.
Preston (12:26.606)
Hmm, yeah, that makes a giant distinction. And there’s…
Preston (12:34.028)
Proper.
Kate Mrozowski Lim (12:35.297)
Yeah, and a variety of the studios will e book an entire, like they’ll e book for a couple of weeks. They gained’t simply e book like at some point or like one little animation or one little undertaking like they need. So that individual TV present had most likely like eight episodes. So I needed to do the graphics for each a kind of episodes. In order that took a pair months, like two months. Yeah.
Preston (12:49.558)
Oh yeah.
A 20 % conversion fee on chilly emails is unbelievable. Yeah. After which, so do you solely want one to 3 shoppers simply because your work is a bit bit greater ticket or, okay. Yeah, trigger I do know some freelancers are listening and going like, man, if I solely did one undertaking or three tasks a month, I’d be in hassle, proper?
Kate Mrozowski Lim (13:05.377)
Yeah, and I’ve been desirous about that rather a lot recently. Such as you guys on Millo, you had like an e mail just lately that was one thing like a minimal like engagement price or one thing. And that the article was explaining that like, such as you, such as you spend time, like even if in case you have like a bit undertaking or a giant undertaking, just like the time you spend on a bit undertaking, it takes up
Preston (13:23.854)
Hmm. Hmm.
Kate Mrozowski Lim (13:35.265)
from the time getting the massive tasks. So I observed that like a variety of final 12 months, I used to be like hustling rather a lot as a result of I took on a variety of small tasks, whereas I might have identical to taken away like three of these tasks and switch it into one huge undertaking. So I’m beginning to consider like, okay, like I wanna, I don’t wanna simply take a undertaking that has like a at some point reserving or like one little like animation. I want it to…
Preston (13:40.044)
That is sensible. Yeah. Yeah. They need every part to match. They need to work with the identical particular person on all of it. Um, yeah. In order that makes a variety of sense.
Kate Mrozowski Lim (14:04.257)
I want them to love e book at at the very least every week. And that’s additionally good as a result of I imply, like I may give them extra worth. Like I can put extra of my intention into their tasks. So like they’re getting extra out of me, however on the similar time there’s shoppers that do want the lengthy -term consideration on a undertaking versus any person who simply wants like a one -off.
Preston (14:20.366)
Hmm.
Preston (15:10.67)
That’s actually fascinating to consider like that chance price or in that that engagement price and even yeah, simply the complete like conversion price of getting a brand new consumer and and you understand Figuring out as a result of it’s gonna be totally different for you than it’s for me after which it’s from all of the folks listening however the place that tipping level is correct of like You understand, what what what’s the proper period of time? Excuse me effort and time to spend on getting a brand new consumer earlier than?
Kate Mrozowski Lim (15:19.883)
Yeah. Yeah. And it’s like a, it’s such an enormous hurdle, like, particularly with like final 12 months, like, each, like, you understand, every part going awry within the business. It’s like, you understand, like behind your head, you assume like, oh, I ought to, I ought to simply take something I can get, however it’s, it finally ends up being counterintuitive.
Preston (15:38.99)
it’s not value it or earlier than, you understand, I’ve spent an excessive amount of for this one consumer and, and I might have spent it some other place. That’s all like one thing it’s very exhausting to nail that down. Mathematically, you virtually have to love, it takes a variety of trial and error and a variety of simply studying the exhausting means by reserving the fallacious shoppers or spending an excessive amount of time on a consumer that you just type of perhaps in your intestine knew already, they had been going to say no a very long time in the past. Like that’s, that’s an actual artwork, proper?
Kate Mrozowski Lim (15:49.651)
14 years.
Sure.
Kate Mrozowski Lim (16:17.671)
Sure.
Preston (16:23.692)
Hmm.
Preston (16:27.214)
Yeah, yeah, that’s true. You understand, we’ve talked rather a lot on the present about remind me how far into enterprise you might be, Kate, like how lengthy you’ve been doing this.
Working for your self 14 years? Yeah, I adore it. So, trigger I believe, I believe I can inform, I might inform that you just, you’re, you understand, in it fairly, fairly an extended whereas as a result of freelancers, and I believe that is okay, however freelancers who’ve solely been in it for a 12 months or perhaps two years, it is extremely very similar to, I’m simply going to take no matter I can get as a result of I have to pay the payments in it, you understand? However every part comes with that chance price.
Kate Mrozowski Lim (16:43.199)
Yeah.
Kate Mrozowski Lim (16:55.123)
Yeah.
Preston (17:02.35)
And each minute that you just’re, and you understand, we speak about how nice it’s to simply work in your tasks, and that’s true, however not in case your tasks aren’t paying properly, and which means it’s heating up time when you could possibly be, you understand, selling your self, connecting with different shoppers, getting greater tasks. Every thing has a value. And I believe whenever you’re as far alongside as you might be in your online business, these prices are very actual and make a variety of sense to actually prioritize like, properly, I’m not gonna waste my time on this little consumer.
Kate Mrozowski Lim (17:11.937)
Yeah. The opposite day I acquired any person, any person needed me to do like simply spend three hours on one thing. And I’m like, you’re like downloading the, like getting the suitable information, downloading the information, making the bill, delivering the information, like all of that, like that’s a full day’s value of labor. So yeah, like I felt, I felt actually dangerous as a result of I actually needed to work with that particular person. And like, I believe, I believe they’ll like get, proceed to get greater and greater tasks, however like on the, for the time being it’s not, it’s not an excellent.
Preston (17:27.31)
Perhaps when it’s earlier, I’d hate to say that’s true for everyone, proper? Trigger I believe a freelancer who’s a lot youthful of their enterprise must most likely take a few of these and simply get some expertise and get some construct a community and like construct a portfolio and all these issues and simply pay the payments frankly. However in some unspecified time in the future it’s important to say, I’m not simply going to take any consumer anymore. I’m not simply going to take any undertaking anymore. I’m going to be selective about it. And I’m going to weigh the chance price of every part that I tackle.
Kate Mrozowski Lim (17:42.017)
choice for me simply to take or like I’m I’m additionally simply making an attempt to experiment with like okay if I if I follow this may this work you understand like I’ve to type of show it to myself that that this idea is for actual you understand.
Preston (18:10.636)
Hmm.
Yeah.
Kate Mrozowski Lim (18:28.819)
Yeah.
Yeah, plenty of time wasted for me through the years. Plenty of rabbit holes gone down that didn’t go wherever. However I imply, they are saying that these are all helpful classes realized.
Preston (18:35.126)
Yeah.
Preston (18:41.806)
Yeah. Yeah, we had been simply speaking about that final episode final week with with Diana, I used to be speaking along with her about and this hasn’t aired but. So Kate, you gained’t have heard it. However however we had been speaking about like, as you as you experiment with enterprise fashions and advertising and marketing fashions, it’s important to do what works. However you even have to love give give issues time to work. You must experiment after which say like, Okay, is that this working?
And as these issues work, you incorporate them into your online business and as they don’t work, you cease losing time on them. So.
Kate Mrozowski Lim (19:17.279)
Yeah.
Preston (19:20.206)
Yeah.
Kate Mrozowski Lim (19:24.257)
Yeah, and the, I like a variety of, I imply, if I used to be listening to enterprise recommendation about like rising a studio, then it might be a lot totally different recommendation to any person who’s simply freelancing. So I preserve listening to recommendation that’s geared in direction of studio house owners or company house owners. After which I’m type of pulled in reverse instructions and pulled in the way in which of like, ought to I begin my very own company or studio or?
Preston (19:30.862)
It’s a kind of issues that it’s actually exhausting to show another person, proper? Except you’re like there over their shoulder serving to them test their e mail, it’s actually exhausting to love train somebody like, my intestine says this factor’s not gonna actually go wherever and also you’re gonna spend plenty of time making an attempt to make it go someplace and it’s simply not gonna work out or it’s not gonna be definitely worth the pay in the long run or no matter. And then you definitely begin to develop type of this instinct and assume the longer you’ve been in enterprise. And it’s type of good to simply have the ability to say like, one 12 months freelancer me would have,
Kate Mrozowski Lim (19:54.593)
As a result of clearly, you may scale back the period of time that you just’re working, after which you may rent folks out to do the stuff that you just’re doing. However for me, I’ve simply been so snug doing the work and serving to the studio proprietor. I’m so used to it, and I’m unsure if that’s a psychological hurdle I have to recover from. It’s like, that is simply how my profession goes to be.
Preston (20:00.878)
been like, what are you doing? Why are you turning this down? However you understand, 10 12 months or 14 12 months freelancer me goes, no, this isn’t this isn’t value my time.
Kate Mrozowski Lim (20:21.665)
like happening like this and I like I’m leaning in direction of like that. Like that is what’s working for me, which is humorous as a result of like we do just like the survey, you understand, on the questionnaire. It’s like, the place do you see your self into? Like, the place are you? I’m at a one. And I’m like, the place do you see your self or the place are you making an attempt to go? A one.
Preston (20:23.182)
Mmm.
Kate Mrozowski Lim (20:42.049)
Yeah.
Kate Mrozowski Lim (20:49.417)
Yeah.
Preston (21:07.948)
Yeah.
Preston (21:19.18)
Yeah.
Preston (21:30.03)
You’re like, I’ve arrived, I’m there. You understand, we’ve got talked on a couple of episodes although, like that’s okay, proper? So long as it’s a aware choice. You don’t, you understand, that is clearly, that is the present usually is clearly centered on like going from a freelancer to being a founder and type of constructing methods and processes into your online business. However, you understand, it’s not a requirement to develop yearly and it’s not a requirement to rent folks yearly. And it’s not like that’s…
Kate Mrozowski Lim (21:41.537)
Yeah.
Kate Mrozowski Lim (21:45.121)
Yeah, I’m freelancer to freelancer. Yeah.
Preston (22:00.078)
if that’s not what you need out of your online business and out of your life, then that’s not one thing it’s important to do, proper? I believe there may be this hazard of like hustle tradition and development, development hacking tradition, the place it’s identical to develop, develop, develop, it doesn’t matter what. And I’m, I’m type of such as you, I’m in a really snug place in my enterprise. Some folks would say like, properly, perhaps you’re getting lazy as you get snug, however I’m simply snug and I get pleasure from it. And I’ve loads of time for all the opposite issues that I love to do as properly. Trigger to me, work isn’t every part. And so I believe, I believe, you understand, I believe that’s a,
Kate Mrozowski Lim (22:06.049)
Yeah.
Kate Mrozowski Lim (22:10.785)
Yeah, I imply, I’m unsure. Like, I really feel like I’m on the level prior to now week the place I’m like, okay, like, I believe I’m, I believe I’m buckling down on, okay, I’m going full freelancer, like, like approaching the studios, approaching the companies. After which hopefully, hopefully that a few of the TV exhibits will come again as a result of, as a result of I labored on Emily in Paris earlier than. And in order that’s supposed to come back again. In order that’s going to love change.
Preston (22:28.418)
perhaps a wholesome means to have a look at it if I’m being trustworthy. So that you’ll haven’t any shade coming your means from me on the staying at a one or something like that.
Kate Mrozowski Lim (22:39.905)
That’s going to alter my trajectory once more. However yeah, I believe just like the advertising and marketing like routes have been happening is I put like a variety of focus into LinkedIn. I haven’t executed that like chilly outreach once more, like I did earlier than the nice and cozy chilly outreach. So I might most likely do this once more. And identical to staying on prime of recurrently emailing the people who I do now and identical to type of hoping to.
Preston (22:41.454)
There you go, we’ll begin a brand new present, yeah. Let’s speak a bit bit about the place you might be headed although and what I do know you talked about you perhaps have a pair questions you’d wish to brainstorm collectively, perhaps get a second pair of eyes on a few of the hurdles that you just is perhaps going through, even should you’re not going from a one to a 5 or something like that, however what can I enable you with as you come up in your subsequent 12 months of freelancing?
Kate Mrozowski Lim (23:09.217)
catch them on the proper time. However yeah, like, what do you do like if there’s like, so like this, this previous month, lol, like, has been like, okay, now I like I’ve like an revenue aim. However now I’m like thrown off on the revenue aim, as a result of there wasn’t actually any revenue from January. So I don’t know, do you do you imagine in revenue objectives or?
Preston (23:59.446)
Yeah.
Preston (24:35.054)
That’s an excellent query. I was just like the three month, 12 month, 5 12 months, three 12 months, 5 12 months aim setting type of man. And I’ve, I don’t know, I’ve simply, and that is perhaps straightforward for me to say as a result of my enterprise is clipping alongside, my household, we’ve got three youngsters and we’re simply, life’s simply type of shifting for us, proper?
Kate Mrozowski Lim (24:40.969)
Yeah.
Preston (25:02.734)
However I don’t set almost as many objectives as I used to. And significantly in my enterprise, I…
So I assume should you ask if I imagine in them, I believe they are often highly effective in some settings and for some folks. For me, significantly like an arbitrary, like I need to make six figures or I need to double my income or I need to, relying on what it’s primarily based in, I believe it may be actually useful or actually unhelpful. And I believe when it’s unhelpful is like, let’s say I made $100 ,000 this 12 months. And so I’m like, subsequent 12 months I’m going to make.
Kate Mrozowski Lim (25:12.713)
Oh yeah.
Preston (25:41.9)
200. Proper? And there’s no foundation for it. There’s no, there’s no like, what am I going to alter to accompany that? It’s identical to, I’m going to set this aim. And, and whereas I like just like the taking pictures for the celebs type of factor, and I believe there’s positively energy in that. I do fear a bit bit when folks set arbitrary objectives, simply because we’re like, we’ll have tons of people that it’s like, in my first 12 months of freelancing, I simply, I simply need to crack six figures. I simply assume it’d be so superior in my first 12 months of freelancing. And it’s like, properly,
Kate Mrozowski Lim (25:43.009)
Yeah, yeah. And, and like, how a lot of it, like, I might type of see that, that regardless that the business was tremendous sluggish, like, I used to be type of capable of type of pivot into or like, discover, discover work and different varieties of industries. I assume there’s all the time that worry of like, it’s not gonna work once more, you understand, or like, am I?
Am I happening the suitable route? And I get off -tracked rather a lot as a result of, and I assume like it is a query that I’ve is, so I’ve a lot expertise in TV, however now it looks like tv business is like altering a lot and like, like is TV going to be round ceaselessly? Like are we going to, is all people going to be watching YouTube or is all people going to be on their telephone? So I’ve been desirous about like studying some extra.
Preston (26:09.23)
Do you want that a lot cash? Proper? Is that like, what’s that primarily based in? Is that simply, you simply need bragging rights on LinkedIn to say in my first 12 months of freelancing, I made 100 thousand {dollars}. Like I believe if objectives are rooted in the suitable factor, type of like we talked about with the dimensions of your online business, proper? If it’s rooted in the suitable factor, then I believe that may be actually highly effective. If it’s rooted within the fallacious factor, like vainness or an arbitrary quantity, I believe it may be actually painful as a result of your online business could be doing fantastic.
Kate Mrozowski Lim (26:36.733)
UI for animation, however is that like an excessive amount of of a sidetrack, you understand?
Preston (26:37.23)
And but perhaps your objectives are off now as a result of your January was a bit slower than you anticipated, however perhaps January is all the time like that, proper? So there’s simply plenty of components to it.
Preston (27:12.11)
Yeah.
Kate Mrozowski Lim (27:13.057)
Yeah.
Preston (27:47.534)
Yeah, that is like that query of, of like, how a lot do I make investments sooner or later versus what’s working now? However I believe, I believe in your area and take this with a grain of salt, as a result of you understand far more about your business than I do by way of like TV, motion pictures, leisure, all of that. I don’t work in that area. However, however I believe like, you understand, you ask, is TV going to be round? Effectively, I imply, arguably TV hasn’t been round. It hasn’t been the identical for the final 15 years.
Kate Mrozowski Lim (28:00.801)
And that’s video content material for TV or video content material for advertising and marketing.
or each.
Preston (28:17.038)
Perhaps, you understand, like ever since Hulu got here on the scene, perhaps was the earliest like actual disruption to TV. And now, you understand, it’s not the identical because it has been. Everybody has their very own app. Fewer folks have cable. You understand, YouTube TV is now a giant factor. And like, there’s identical to all these parts to think about. However I believe the core providing that you just present, which is like, I’m going to supply animations for these exhibits. I believe exhibits will exist. Whether or not they exist on a
Kate Mrozowski Lim (28:40.553)
Yeah, yeah.
Preston (28:46.766)
a field on my front room, you understand, console or whether or not they exist on my telephone or they exist on my laptop, no matter, they’re going to be there. And so the core work that you just supply, I don’t assume goes wherever anytime quickly. Actually, I believe video content material is rising. I do know video content material is rising. Um, so I don’t know.
Kate Mrozowski Lim (29:07.411)
Sure.
Preston (29:13.486)
Hmm. I believe I believe video content material on the whole is is rising. Yeah, I imply Once more, you’d know higher however however it looks like it simply type of to me it type of relies on the way you outline TV proper as a result of you understand, mr. Beast Places out a video and and it’s it’s on YouTube clearly and it will get thousands and thousands and thousands and thousands of views greater than most tv exhibits and but You understand, he nonetheless wants tons of animations executed on his work
Kate Mrozowski Lim (29:36.513)
Yeah, and there’s like that human contact to it that it’s gonna, I imply, I don’t doubt that most likely at some point video will get ok to the place they will do AI, however I don’t assume it’s coming within the subsequent couple of years at the very least.
Preston (29:39.854)
So is that, and it’s a half hour, 45 minutes lengthy, is that thought of TV? So to say, is TV gonna be round? I don’t know, however actually content material creation, video content material, I really assume with the proliferation of written AI content material, I believe that’s happening actually shortly. I believe video’s actually gonna surge as a result of video is…
Proper now AI can’t generate actually nice faux video, whereas it may generate actually nice faux written content material. And so I believe content material creators, I’m entering into the weeds so I apologize, however I believe content material creators who used to do a ton of writing may begin doing extra video as a result of then you may show that it’s genuine, it’s actual, it’s actually my voice, I’m actually right here with these concepts. Like thought leaders for writing anymore, it’s gonna get exhausting.
Kate Mrozowski Lim (30:11.135)
Yeah.
Kate Mrozowski Lim (30:27.041)
Yeah, I believe I’d nonetheless, personally, I’d nonetheless rent a author or like a copywriter to love assist me with these items. Trigger I like, I can’t do it. After which if I simply put it into, into chat GPT, like write a factor of this, prefer it sounds so bizarre to me. I’m like, that is nothing like what I’d write.
Preston (30:36.942)
as a result of it’s like, properly, AI may’ve written that or an actual human being may’ve written that. However with video, it’s rather a lot more durable to faux that.
Preston (30:47.118)
Yeah, precisely.
Kate Mrozowski Lim (30:50.313)
Yeah.
Preston (30:53.902)
Oh, completely.
Kate Mrozowski Lim (30:59.457)
Yeah, I imply, like that’s type of I’m questioning if like in some unspecified time in the future persons are going to recover from even when for like a brief time recover from the hustle tradition as a result of I believe that that’s a product of it like how briskly all the expertise modifications and progresses. I ponder if in some unspecified time in the future all people’s gonna be like, okay, let’s relax for a minute, you understand.
Preston (31:01.294)
Yeah, I imply, there’s already like first rate stuff, you understand, it’s loopy what they will do with like speaking head movies and issues like that. And clearly CGI paired with AI, however like, I don’t know, I simply assume there’s an authenticity to video nonetheless that’s exhausting to faux. Whereas writing, it’s getting very, very straightforward to faux that. And so should you had been a author and also you had been saying like, ought to I be anxious? I’d be like, sure, you should adapt now.
It’s perhaps a bit bit longer of a runway for you, however issues change actually quick, so who is aware of?
Preston (31:47.852)
Yeah, yeah.
It’s for positive not, it’s not 100 % but, however it’s getting very, excellent at it. And yeah, it’ll be actually fascinating to observe over the following few years, as a result of it’s identical to shifting at lightning velocity proper now.
Kate Mrozowski Lim (32:06.505)
Yeah.
for positive.
Kate Mrozowski Lim (32:13.665)
Yeah, yeah, you do. I believe that’s just about it.
Kate Mrozowski Lim (32:26.177)
Yeah, if you need to see my work, my web site is www .blendingmode .com. It’s B -L -E -N -D -I -N -G -M -O -D -E .com. And I’m all the time on LinkedIn. So it’s Kate Mirzowski -Lym. And I’m most likely going to should put my identify within the present notes for the viewers.
Preston (32:27.534)
I don’t know. It’s exhausting. It’s exhausting to know. Trigger like each new era that comes up, proper? If we’re coaching them that like, you understand, the hustle tradition is the way in which to go. Plus whenever you’re plus whenever you’re youthful, you’ve got far more power and just like the hustle. I used to assume the hustle was enjoyable, proper? However now, now I’m a bit bit older. I acquired three youngsters. I acquired a household. I’m type of like, yeah, different folks can hustle. I’m simply gonna, I’m simply gonna steadily work on my enterprise. Um, and don’t get me fallacious. I work exhausting. I’ve lengthy days each on occasion, however most days are fairly chill. I simply,
Kate Mrozowski Lim (32:54.369)
Yeah. Thanks a lot, Preston. Thanks. You too.
Preston (32:56.92)
work on my enterprise, I keep it, I develop it. So I don’t know, yeah, it’ll be fascinating to see over time. I do know there’s much more conversations occurring within the entrepreneurship area round like psychological well being, not burning out, not hustling and grinding in any respect prices. So these are vital conversations I believe to be having.
Preston (33:18.286)
Effectively, what else is in your thoughts? Anything at present, Kate? It’s been a variety of enjoyable chatting with you, catching up with you, listening to about your tasks.
Preston (33:27.342)
Effectively, nice. Let’s wrap it up there then. I actually respect you approaching the present. Why don’t you replace folks on the place they will join with you in the event that they need to rent you or be taught extra about your work?
Preston (33:58.636)
I’ll remember to do this. It’s rather a lot simpler to spell mixing mode than to spell Kate Mirzowski limb. Okay, we’ll do this. Effectively, thanks a lot. Yeah, it’s been a pleasure. Have an awesome day. Thanks everybody for listening and we’ll speak to you subsequent time.
